Accor, has announced key appointments aimed at strengthening its Premium, Midscale, and Economy brand portfolios.
Benoît Racle has been named Global Brand President for Accor’s Premium brands, which include Pullman, Swissôtel, Mövenpick, Angsana, and Peppers. Racle brings over two decades of experience in hospitality and brand management from his previous roles at Starwood and W Hotels, where he was instrumental in brand transformation and operational success. In his new role, Racle will oversee the strategic growth and development of these premium brands, focusing on delivering a high-quality guest experience and maintaining strong brand differentiation.
“I am thrilled to join Accor at this incredible time to provide global leadership to our premium brands, which have long been synonymous with a rich heritage, pioneering spirits, and exceptional service. I look forward to elevating these brands to new heights and developing our portfolio in strategic markets alongside our visionary partners and dedicated hotel and regional teams. Creating new unforgettable experiences for our worldwide guests will undoubtedly strengthen our position as a global leader in the premium hospitality space,” – Benoît Racle, Global Brand President – Premium at Accor.
Jean-Yves Minet has been appointed Global Brand President for Accor’s Midscale and Economy brands, encompassing Novotel, Mercure, TRIBE, Handwritten Collection, ibis, ibis Styles, ibis budget, and greet. Minet, with over 25 years of experience in brand management and strategic development, has a background that includes significant expertise in emerging markets and high-growth opportunities. His role will involve driving the strategic direction and positioning of these brands to cater to a wide range of travelers.
“I am excited to join Accor at this pivotal time for our global brands. With 2,500 hotels around the world, ibis is celebrating 50 years of market leadership helping travelers around the world enjoy the experiences they want, with the launch of ‘Go get it’, a new global brand platform. This year Novotel is doubling down on its longstanding commitment to foster greater balance in people’s lives, including pledging to support the health of the ocean, the greatest source of planetary balance. Our economy and midscale brands are leaders in many markets and have tremendous potential to deliver exceptional value and comfort to travelers around the globe. I am committed to driving innovation and growth across these segments,” – Jean-Yves Minet, Global Brand President – Midscale & Economy.
These leadership changes underscore Accor’s commitment to enhancing its brand presence and performance on a global scale. Both Racle and Minet will be pivotal in shaping the strategic initiatives of their respective brand segments, aiming to boost guest satisfaction and brand loyalty.
“Since the forging of Accor’s Premium, Midscale & Economy division, our industry leadership has been driven by operational excellence and a resolute focus on our world-renowned brands “With over 20 brands, our powerful and diverse portfolio includes some of the world’s best known and loved hotels, such as Pullman, Swissotel, Novotel, Mercure, and ibis. With Benoit and Jean-Yves at the helm of our powerful brands we will enhance our position as a global hospitality leader and steer our strong and diverse portfolio of brands into their next chapter of growth and innovation, delivering exceptional experiences to our guests and enhancing business performance for our partners worldwide. These appointments mark a pivotal moment in our journey, and together we will continue to transform and strengthen our business, ensuring we consistently surpass the evolving expectations of our guests, hotel teams, and partners across the globe.” – Karelle Lamouche, Chief Commercial Officer, Premium Midscale & Economy brands at Accor.
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