Being a premium partner of the Olympic Games, Accor managed to make the best of this big investment. The other hotel groups are also using the co-branding strategy to bring value to their customers offering them memorable experiences.

The hospitality industry is about bounding and creating emotion. Many fans remember how moved they were watching a game in a stadium or a sports arena. Sport and competition are a powerful way to build lasting memories and hotel groups are building numerous partnerships to enhance their fame and…

Marriott International

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