The month of June was marked by the European elections and weather that was as capricious as ever, but this did not prevent the European hotel industry from continuing the positive trend of the previous month. Although occupancy levels were slightly down, the increase in average daily rates easily made up the difference. Spain continues to drive growth in the continent’s performance, but this time alongside Germany, which is back to its previous levels.
The occupancy rate in the European hotel sector continues to rise on a monthly basis, from 72.9% in May to 77.7% this month. However, occupancy is down slightly on June 2023 (-0.8 points), as the start of this summer period has not fully matched last year’s record levels. On the other hand, visitor…
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